A stellar team in Houston gets a new name and visual system to launch their new company with a splash.
- Brand Story
- Brand Identity
- Print Collateral
The Michael Silva team came to us with big ambitions. They were looking to launch their own thing and wanted a new name, brand story and brand identity to carry their big vision forward. We dug right in to create a strategy that would eventually lead to the Happen Houston name and brand it would house.
Our brand strategy and manifesto guided the design team to create an identity that exhibited the studied, steady hand of Happen Houston. Like an artisan, rooted in knowledge but trusting in instinct, Happen Houston was always prepared to carry not just the momentum of transactions but life itself in ways that appeared effortless. We elevated this into physical form for their brand identity through the use of brushstrokes, copper materials, and unique paper selections.
A sense of rhythm
In continuing the visual language of momentum, we created property flyers and notecards using a rhythmic grid and framing system that captured the forward motion Happen Houston brought to their process.
Rethinking the yard sign
With so much thought behind simplifying the brand to basic elements and approaching every detail like a craftsman, a custom fabricated sign was the only option. We gave it unique framing and copper ring accents to echo the brand’s effortless nature.