Dotloop: “What you create”
- Campaign conceptualization and development
- Messaging strategy
- Ad copywriting and design
- Content creation
- Video scripting and production
- Photography and art direction
Celebrating the creators
The content strategy for the campaign revolved around Dotloop users. This called for a visual language that put the individual front and center, with a joyfully stripped back aesthetic. Bright primary colors played well with the Dotloop identity, but provided an environment that felt distinctive without feeling foreign.
Photography was an essential touchpoint for the campaign and required thoughtful and detailed guidance around creating and editing these assets.