- Brand positioning
- Content strategy
- Logo and identity system design
- Web design
The next generation of property management
HSPM is steeped in forward-thinking advice and modern technologies. So we staked that claim in their brand story, with a heavy emphasis on next-gen property management and transformational terminology.
Strong geometry for simple elegance
We constructed a new logotype based on perfect geometric forms. Then we developed a full design motif around five base shapes. This motif complements the logo and allows for a wide range of design options.
These shapes also offer a unique way to incorporate imagery. Here, photography and geometry combine for a fresh visual brand system.