Positioning a property management group as a wealth management innovator.

The next generation of property management

HSPM is steeped in forward-thinking advice and modern technologies. So we staked that claim in their brand story, with a heavy emphasis on next-gen property management and transformational terminology. 

Strong geometry for simple elegance

We constructed a new logotype based on perfect geometric forms. Then we developed a full design motif around five base shapes. This motif complements the logo and allows for a wide range of design options.

These shapes also offer a unique way to incorporate imagery. Here, photography and geometry combine for a fresh visual brand system.

An intuitive website that serves our larger strategy.

We designed an online experience for property investors that’s clear, engaging, and easily accessible. And we populated it with relevant content, told in a friendly voice and accompanied by beautiful, contemporary visuals. It’s unmistakably HSPM — speaking to their vast expertise while faithfully serving their customers’ wants and needs.

1000WATT was our invaluable partner during the birth of the new HSPM brand. Their team are masters at their craft, but their impact goes far beyond building favorable brand impressions. They have the insights and courage to make you focus on the core of your business, and define the path forward. And last and but not least, they are fun and an easy to work with!

Elena Solovyov
The Long & Foster Companies, SVP, Marketing and Communications