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A touch of magic

Author Jessica Swesey
No. 1202

“Branding” is often seen as soft. Hard to measure.  Sure.  But that doesn’t mean it isn’t strategic, and directly tied to business results. It just registers first as feeling before it shows up on the P&L. Making…

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7 tips and other terrible ideas

Author Jessica Swesey
No. 1201

Somewhere along the way from the first days of blogging to today, content marketing in real estate settled into a formula and never really broke free. You know what I’m talking about… 7 Tips for Winterizing Your…

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Friday Flash: Let the river run

Author Brian Boero
No. 1200

I guess when it comes to residential real estate, I’ve always been a Jeffersonian of sorts.  I idealize a market of yeoman practitioners — small, neighborhood farmers, if you will — who keep real estate gloriously fragmented…

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Friday Flash: Truth and consequences

Author Brian Boero
No. 1199

I asked the question at the very end of an agent focus group I conducted this week for our Inside program: Would you pay $3,000 per year for Realtor Association dues if it meant a million unproductive…

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