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Friday Flash: When no one cares

Author Brian Boero
No. 1226

“The Internet-Empowered Consumer.” There were lots of people throwing that one around in the late ‘90s. It was a thing.  Real estate leaders who “got it” would drop this on conference panels and such. We would all…

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Faces and prices

Author Jessica Swesey
No. 1225

Why is so much real estate marketing, aside from listings, just faces and prices? The postcards roll into my mailbox like this: Impeccably dressed, smiling Realtor situated to the side of the latest neighborhood sale price. There’s…

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Marketing lessons from a car guy

Author Jessica Swesey
No. 1224

Doug DeMuro is an unassuming Californian who reviews cars each week on YouTube to an audience of over 4 million subscribers. I think he’s brilliant. Here’s why: The show only stars Doug and a car. Never anyone…

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Some 1000watt news

Author Brian Boero
No. 1223

Bigger I don’t care so much about. Better is everything.  Sometimes those things go together, sometimes they don’t. But if you’re not getting better at your thing, what the hell are you doing? At 1000watt, we are…

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