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Friday Flash: Facing the demons

Author Brian Boero
No. 1248

The Voice for Real Estate. The world’s largest trade association. Political paymaster. Champion of homeownership. Protector of property rights. The National Association of REALTORS® is big, powerful, and… beat up. This is an institution that is being…

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Friday Flash: Redfin unleashed

Author Brian Boero
No. 1247

Redfin has existed for 20 years. It has yet to be a profitable enterprise.  Even during 2021, that most extraordinary of boom years, the company lost $109.6 million.  There are a few reasons for this (a poorly-timed…

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Branding and business

Author Brian Boero
No. 1246

This is a story about some work we’re proud of, and a client we love.  But we’re going to lead with the ending. Because that’s the payoff, the point at which an investment finds its return, and…

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More than a face

Author Marc Davison
No. 1245

I viewed a 60-second IG reel this past week featuring a prominent agent podcaster and speaker riffing on the topic of branding. All her points led back to one main premise – your face is your brand. …

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