Here’s something that hit me the other day while working on some copy for a 1000watt client:  Why are so many people stuck on the notion of homeownership being a dream? For too long, this metaphor has…

Regarding the DOJ suit and settlement announced this week, I believe the first question we must ask ourselves as an industry, if we are to be clear-headed about it, is this: What are we afraid of? What…

We’ve known the Hasson Company for years. Its green signs speckle the neighborhoods of Portland, Oregon, 1000watt’s home city. Founder Mike Hasson is revered by community and industry leaders here. So we were thrilled when, earlier this…

Standing outside the real estate industry looking in, entrepreneurs sometimes take on the aspect of a lioness having come upon a herd of fattened, oblivious zebras.  It seems almost too easy.  Of course, it’s not.   The fragmentation…