The Voice for Real Estate. The world’s largest trade association. Political paymaster. Champion of homeownership. Protector of property rights. The National Association of REALTORS® is big, powerful, and… beat up. This is an institution that is being…

Redfin has existed for 20 years. It has yet to be a profitable enterprise.  Even during 2021, that most extraordinary of boom years, the company lost $109.6 million.  There are a few reasons for this (a poorly-timed…

This is a story about some work we’re proud of, and a client we love.  But we’re going to lead with the ending. Because that’s the payoff, the point at which an investment finds its return, and…

I viewed a 60-second IG reel this past week featuring a prominent agent podcaster and speaker riffing on the topic of branding. All her points led back to one main premise – your face is your brand. …