In 2010 , we saw a growing number of brokerages and agents approach online video more seriously, a trend I dubbed the rise of real estate cinema.
Despite some early naysayers, I think it’s also safe to say that 2010 was the year mobile blew up.
In 2011, I think we’re going to start to see these trends intersect.
Consider HLTV – New York-based brokerage Houlihan Lawrence’s blossoming online video channel. Shot in gorgeous high-definition, it would be a shame if their videos had to stay confined to desktop browsers.
So were were excited when real estate video hosting platform Wellcomemat, which provided the streaming backbone for the videos, tipped us off that it has now extended the HLTV channel to smartphone handsets.
Visit houlihanlawrence.com/hltv on your phone and you’ll find a scaled down version of the pages formatted specifically for handsets. The videos serve up quickly and smoothly on 3G networks (well, unless you’re on AT&T).
More and more of us are using our mobile devices as secondary, some even as primary, ways of connecting to the web and consuming content.
So, if you’re in the business of producing content – which as real estate brokerages, let’s face it, you should be – you should start thinking of how you can take it to the phone and beyond.
(Disclosure: Houlihan Lawrence is a 1000watt Consulting client)