Michael Saunders & Company is the leading real estate brokerage on Florida’s Gulf Coast. The brand and its founder, Michael (a woman), are legendary. Our job: reconnect the brand to its roots while creating a campaign and visual system that carries it boldly forward.
The company has a singular flair, and a rich and genuine connection to its region, that was no longer being reflected in the world. We therefore created a visual identity system born from the colors, textures and feel of Florida’s Gulf Coast.
We then built a brand marketing and ad campaign around a new tagline - Nowhere But Here - that encapsulates the unique character of the company and the communities it serves.
The new campaign was unveiled and an all-company meeting in June and is in the process of being rolled-out market wide.