Michael Saunders & Company brand campaign

Michael Saunders & Company brand campaign

A new brand campaign for an iconic real estate company

Brief

Michael Saunders & Company is the leading real estate brokerage on Florida’s Gulf Coast. The brand and its founder, Michael (a woman), are legendary. Our job: reconnect the brand to its roots while creating a campaign and visual system that carries it boldly forward.

Strategy

The company has a singular flair, and a rich and genuine connection to its region, that was no longer being reflected in the world. We therefore created a visual identity system born from the colors, textures and feel of Florida’s Gulf Coast.

We then built a brand marketing and ad campaign around a new tagline - Nowhere But Here - that encapsulates the unique character of the company and the communities it serves.

Deliverables

  • Campaign Strategy
  • Brand Story
  • Visual Identity System
  • Campaign slogan
  • Advertising creative
  • Campaign microsite
  • Brand marketing materials

Results

The new campaign was unveiled and an all-company meeting in June and is in the process of being rolled-out market wide.

Inspiration and palette

Textures created from landscape

Custom brand patterns

Campaign microsite/digital applications

Custom photography

Advertising copy

Print applications