Friday Flash: A home is not an egg roll, iPad goodness and the cost of paranoia
This comes just a few months after Move, Inc’s acquisition of ListHub, a deal that upped the competitive ante between the leading online real estate sites. I likened this acquisition to Move “Cutting in” on the content/distribution dance between Trulia, Zillow and their industry listing partners.
It was a smart play by Move. And now Zillow has countered.
Postlets, while claiming 500,000 registered users, is to my knowledge a smaller syndication player and has struck me as more agent-focused than ListHub, which serves many large brokerage companies.
In any case, this is a significant move that underscores just how intense the battle to acquire, control, monetize and measure listing data truly is.
I have often likened this jostling match to the oil business, where producers have to perform a delicate political dance to get to the source of their profits then struggle with competitors over the pipelines that get the product to market. If that made no sense, Oil = Listings.
A few quick thoughts:
That’s it for now – more later. This is the hottest the battle for listings has been in a long, long time.
[Disclosure: Move, Inc. is a 1000watt Consulting client]
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