Today we’re releasing our first book, Turn On, a collection of writing about real estate by 1000watt principals from 2007 to 2012.
The book takes you on a ride through the center (and the fringe) of real estate, as seen through our lens. In Turn On, you’ll get our best thinking on branding, marketing, social media, mobile and more.
You’ll get actionable takeaways, big ideas, plenty of laughs, Grateful Dead references and a swift kick to put it all into motion.
If you’ve been reading this blog for a while, you’ll see some old faves. And if you want to Turn On your colleagues, please spread this link to the book’s download page far and wide.
Here’s an excerpt from the chapter on marketing:
If you are good at what you do, if you have talent in your company, then the plentitude of new tools and applications represents more than a collection of tactical doo-dads. They are a huge strategic opportunity to do what others can’t, say what others won’t.
In other words, differentiate.
This is just one of dozens of nuggets offered in Turn On.
We’ve spent the past 15 years working in the real estate industry, and have developed a passion for making it better. That passion is reflected in our writing and is the reason we continue to publish.
Thanks to all our clients and dedicated readers. What we do is simply not possible without you and we are grateful for that.
We hope the book gets you fired up and ready to thrive in a new age!
The 1000watt Team