Stop yelling at me

Why do so many agents use all caps for property descriptions?

Just now I was looking at some design comps our designer created against a live implementation of her work. The live property detail page was marred by a massive block of all-caps nonsense.

Someone please tell me there’s a crazy but nonetheless adhered to reason for this. Please?

Or maybe some agents, in their sheer enthusiasm, just can’t help but put the pedal to the metal. Maybe?

Or perhaps this is a vestigial trace of some long-ago training class zinger? Any chance?

Seriously: Would every broker in America please forbid this? Now?

It’s embarrassing.