I’m not claiming this is genius. Or the most unordinary thing ever. But I passed many real estate stores while here in PDX over the last three weeks. Almost all have pasted flyers of homes for sale on their windows. Nothing else.
Not Smart Real Estate. They understand people require something deeper than sexy images of domiciles to stimulate decision making. So they taped market trends printed from their MLS right on their storefront window for everyone to read.
It’s just so simple. And pretty darn smart.