The real estate blame game
Two important stories hit Inman News yesterday:
Right here, in two stories posted within hours of each other, we see the conflicted state of online real estate, the poles of a mania not easily shaken. The Realogy story offers a model for how any brokerage company might think about leveraging their listings inventory. The second reflects the uncertainty many real estate practitioners still feel about how to navigate the waters of web 2.0.
Realogy, for its part, seems to be executing a carefully considered listings strategy that began with a partnership with Trulia early this year and has since been extended, to varying degrees, to Google, Yahoo! and Zillow. The company recognized that these sites offer compelling distribution channels for its listings. They have extended their reach considerably, while maintaining control of their data – something any brokerage should find attractive.
Today’s announcement evidences an effort to leverage listings on their own brand sites as well, providing, in the words of CIO Craig Cuyar, "… a consistent and clear format, regardless of the listing source. Visitors to our brand Websites will be able to find all the local market information they are looking for faster and easier."
That may sound simple, but consider how jumbled most IDX functions sitting on broker sites right now truly are. This is a case study in getting back to basics using newly available technologies and media that many brokers would do well to emulate.
Such is the clarity that’s emerging in online real estate right now. Now let’s enter the mist of confusion that shrouds the elusive ‘Gateway’.
The Inman News article noted a number of things that I found really puzzling:
I know it’s early. And there are people smarter than me working on this. But everything I have heard and read to date makes this project seem completely unhinged from any sort of strategy.
It reflects uncertainty, not clarity.
— Brian Boero
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