Tuxedo at the ballgame
Imagine showing up to a ballgame in a tuxedo. You’d stand out. People would admire your tailoring. But you’d look confused. Misplaced. Someone who fundamentally misunderstood the assignment. I see this in branding constantly: visual identities dressed for the Met Gala while the business and its customers are most at home in Carhartt. Why is […]
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