Berkshire Hathaway HomeServices Northwest

Berkshire Hathaway HomeServices Northwest

A new brand campaign, a new recruiting campaign and a message to unite the company.

Brief

Berkshire Hathaway HomeServices Northwest had just gone through a massive restructuring, bringing together three separate companies spanning a diverse geographic region. They needed a compelling marketing campaign to unite them through their unique story.

Strategy

1000watt chose to root the campaign in an expression of the company’s deep local roots in the region it services. We added to that the larger Berkshire Hathaway HomeServices brand values of intelligence and trust.

From this process, 1000watt came up with the slogan “Northwest Knowledge,” which neatly synthesized these two dimensions. We then delivered a mixed-media creative package of assets that included social ad templates, a launch video and listing/buyer presentation overhauls.

The culmination of the campaign was a thoughtfully executed print piece that empowered BHHS Northwest’s managers to take this new story to market and recruit new agents.

Deliverables

  • Brand Story Development
  • Message Development
  • Advertising Copywriting
  • Visual Language and Graphic Design
  • Video Production
  • Print Design and Production

Results

The company hired over fifty new brokers in the first 45 days after the Northwest Knowledge campaign started running.



TESTIMONIAL

"Having a strong story and a strong value proposition was really important to us. 1000watt was the best company to partner with to bring that to life and we couldn't be more pleased with the collaboration and experience.”

Windermere


Jason Waugh

President

Marketing Campaign Development

Print design and production