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A Mist of Difference

Writings from the 1000watt blog on real estate, branding, Heidi Fleiss and ritualism.

  • Marc Davision

    Marc Davison

    Marc brings more than twenty five years of experience in advertising, marketing and entrepreneurship to 1000watt.
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    Marc Davision

    Marc Davison

    Marc brings more than twenty five years of experience in advertising, marketing and entrepreneurship to 1000watt. A native of New York City, Marc attended Princeton University where his creative talents as a writer and musician competed with and eventually won out over his academic aspirations. At the close of his third year he left for a recording contract with Polydor and toured with his band supporting a single climbing the charts.

    A year later Marc’s keen eye for opportunity led him to accept a proposal far better than fame offered by his childhood sweetheart. Marc returned to New York City, married, completed his education at NYU, and at the behest of his mentor took a job at the legendary advertising agency Young and Rubicam.

    In 1984, Marc left to found DGE entertainment, a full service PR agency focused on the music industry. At DGE, Marc represented dozens of acts and building their careers. In 1996 he authored All Area Access, which today is still considered the “bible” for unsigned and aspiring artists.

    In 1997, Marc sold DGE and moved his young family west to San Luis Obispo, California to experience life without humidity.

    In 1998, Marc founded Access Media Group (AMG). AMG provided marketing and strategic consulting services to clients across the country. It was through one of his clients, Inman News, that Marc was introduced to the world of real estate.

    In 2002, Marc help found VREO, Inc., a technology company delivering software solutions to real estate agents and brokers. While there, he defined the company’s strategic direction, built their brand and established the firm as an industry leader.

  • Brian Boero

    Brian Boero

    Brian brings wide-ranging talents and invaluable experience to 1000watt.
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    Brian Boero

    Brian Boero

    Brian brings wide-ranging talents and invaluable experience to 1000watt.

    Prior to co-founding 1000watt, Brian was CEO of VREO, Inc. At VREO, he created and marketed Real Estate Dashboard®, a software application that made the vision of paperless, mobile real estate a reality.

    Before joining VREO, Brian was President of Inman News, the nation’s leading independent real estate news service and content provider to consumers and the real estate industry. There, Brian was instrumental in the growth of the company’s content syndication, subscription and advertising businesses.

    Brian’s collaboration with Marc Davison began at Inman News, where the pair jointly developed and launched Inman’s ClientDirect™ e-newsletter product, which was later acquired by the California Association of REALTORS®.

    During his eight years at Inman News, Brian served as executive producer of ten Real Estate Connect conferences, managed the editorial team and had full P&L responsibility.

    Prior to joining Inman in 1997, Brian worked in legislative politics and served on several political campaigns. Brian earned a B.A in Political Science from the University of Oregon and an M.A. in Political Theory and Public Law from the University of California at Davis.

    Brian is a native and proud resident of Oakland, California where he lives with his wife and daughter.

  • Joel Burslem

    Joel joined 1000watt in 2009 with over 15 years of experience in consumer marketing, new media, public relations and Internet marketing. More …

    Joel Burslem

    Joel joined 1000watt in 2009 with over 15 years of experience in consumer marketing, new media, public relations and Internet marketing.

    An expert marketer and technologist, Joel has had many roles in both startup and agency environments over the course of his career. In 2001 he helped launch one of the first online streaming video publishers, later he ran marketing PR campaigns for many Fortune 500 companies in a high profile agency and most recently, helped develop Vook, an interactive e-book publisher.

    His introduction to real estate came in 2005 when he joined the marketing department at Prudential Northwest Properties in Portland, Oregon. In 2006, he founded the influential Future of Real Estate Marketing blog, which was eventually acquired by Inman News. In 2007 and 2008 he was named one of the 25 Most Influential Real Estate bloggers.

    As VP of Content at Inman News, Joel created the popular InmanTV online video magazine and helped program several Real Estate Connect events.

    Joel lives in Portland with his wife Amy, daughter Charlotte and dog Maggie. He holds a BA in Political Science from the University of British Columbia. He loves the Portland Timbers.

  • Jessica Swesey

    Jessica brings a wealth of strategic content and digital media experience to
    1000watt. More …

    Jessica Swesey

    Jessica brings a wealth of strategic content and digital media experience to 1000watt. She’s spent the last 10 years of her career building online editorial properties for both business and consumer-facing publications and brands.

    Jessica got her first intro to real estate when she started writing for Inman News in 2002. While at Inman, she reported and wrote on critical happenings in real estate technology, managed an award-winning journalism team and helped program several Real Estate Connect conferences. She also learned the intricacies of the capital gains tax rule, IDX policy, and the angst around data standards in real estate.

    After leaving Inman News in 2008, Jessica went on to launch Lifetuner.org, a personal finance website from AARP aimed at helping people in their 20s and 30s get a handle on basic financial habits and strategies for a prosperous life.

    Jessica has also worked with some of the hottest startups in social, mobile and ad tech at a digital communications firm in San Francisco where she was part of a team that offers content marketing and owned-media assets to clients. Her coaching and writing has landed clients thought leadership bylines in top media publications, including Ad Age, CNN, Forbes and TechCrunch.

    Jessica lives in Oakland, Calif., with her husband and daughter.