Windermere Real Estate

Windermere Real Estate

Conceive a new luxury brand.


Windermere Real Estate has 300 offices and 6,000 agents across nine Western states. In 2016, they came to us with a big ask: Create a new “ultra-luxe” brand through which they could target the very top tier of the market with elegance, sophistication and distinction.

1000watt got to work researching the luxury market and what brands do outside real estate to serve this segment. Our mission was to think beyond the tired luxury real estate playbook.


The W Collection was born. We used a minimalist sensibility marked by a decidedly different palette and font stack to guide the development of the brand identity. We took the same approach with the website design.


  • Naming
  • Logo and Brand Identity System
  • Brand Story Development
  • Website Design
  • User Experience Design


Since launch, Windermere has consolidated its market share lead at the high end of the market.

Brand Identity

Website Design


When you work with 1000watt, you get a team of creative thinkers who want to differentiate your brand. They press hard on who you are, why you do what you do, and how to be different from the rest of the pack. Then the magic begins. Work is presented with solutions for how it all fits together. Unexpected and brilliant, but grounded in strategy. And most important, they’re just good, smart people who want the best for their clients.


Noelle Bortfeld

CMO, Windermere Real Estate Services