An East Coast brokerage known for luxury reaches for a new demographic.
- Research & Discovery
- Art Direction
- Responsive Web Design
- Print Collateral
Turpin Realtors had a unique challenge. They owned the luxury category in their New Jersey market, but their goal was to extend their brand laterally into the emerging mid-tier market without losing their footing at the high-end. We undertook an extensive brand examination and customer journey exercise and created several personas the brand was targeting.
Our work culminated in the creation of a new marketing campaign and tagline, “Life Here Is Grand,” which we designed into the company’s website and extended out into its print collateral and local advertising campaigns.
"Working with 1000watt was a fascinating and rewarding experience. We were challenged to consider our brand from new perspectives, occasionally even venturing past our comfort zone. 1000watt's creative thought process and detailed project management was impressive. The result was an extremely thoughtful and versatile retooling of our brand message, with deliverables that promise to have legs well-beyond their immediate application."