An East Coast brokerage known for luxury reaches for a new demographic.
- Research & Discovery
- Art Direction
- Responsive Web Design
- Print Collateral
Turpin Realtors had a unique challenge. They owned the luxury category in their New Jersey market, but their goal was to extend their brand laterally into the emerging mid-tier market without losing their footing at the high-end. We undertook an extensive brand examination and customer journey exercise and created several personas the brand was targeting.
Our work culminated in the creation of a new marketing campaign and tagline, “Life Here Is Grand,” which we designed into the company’s website and extended out into its print collateral and local advertising campaigns.