Slocum Real Estate & Insurance
A small company shows its big heart.
Discovery, positioning and strategy workshops
Positioning and messaging
Logo and identity system design
Looking back to look forward
We were inspired by the original Slocum from 1949 to develop a new approach. The logo called us to look at heritage brands like Shinola and Fender that carry a sense of history, craftsmanship and durability in their form.
Many parts make a whole
The most important component of Slocum’s brand identity system was the “kit of parts” we designed to extend the personality of the brand beyond the name and a single logo. We created a collection of marks that can work together or separately to infuse a sense of warmth and timelessness into everything Slocum touches.
What Slocum Means
We brought the brand story to life by elevating a company motto: Every home is someone’s castle. With this phrase as our north star, we crafted brand language that illustrates the two ideas inherent in those words: treating people like gold and building things that last.