Established in 1855, NP Dodge is one of the oldest brokerage companies in the U.S. It’s a fourth generation family business whose founders helped break ground and establish Omaha, Nebraska, as a thriving community ready for families to lay down roots.
This storied brokerage came to us with a challenge we’ve heard before: They have a solid foundation of services and support for successful agents, a well-established presence throughout their region, and a culture of excellence where everyone knows you want an NP Dodge agent involved in your transaction. But, their experience and legacy comes with age. Newer, shinier brokerage companies were moving in and making waves. It was time for a refreshed image and a reinvigorated story.
Make it possible
Our goal was to retain NP Dodge’s substance and commitment to homeownership, building real estate careers, and contributing meaningfully to their region, while also giving the brand the energy that had been missing.
Since NP Dodge’s story was about making big things possible — homeownership, careers, local economic growth — we created the tagline, “Make it possible,” to lead our brand work forward.
A more flexible, dynamic logomark
Our goal was to breathe new life into the NP Dodge brand, making it more dynamic, energetic, and versatile. Flexibility emerged as a cornerstone of this redesign, responding directly to our client’s need for a system that would adapt seamlessly across various applications.
The existing logomark presented challenges—it felt bulky and limiting. We saw an opportunity to create a more refined and flexible design system that not only enhanced usability but also introduced a fresh, dynamic aesthetic.
A standalone monogram
At the heart of our solution is a new monogram — a square-shaped design integrating the letters “NP” with a subtle arch forming the capital “D.” This interwoven, monoline structure serves as both a standalone mark and a foundation for a rich visual system. By deconstructing the monogram, we created patterns and motifs that add depth and versatility to layouts, offering endless possibilities for brand expression. These elements interact harmoniously with photography, creating layers of visual interest and dimension.
Evolving Color
The color palette builds on NP Dodge’s original red and blue hues, evolving them into more vibrant, modern tones. Supplemented by rich, neutral secondary colors, the palette provides a wide range of options for both bold and subtle design expressions. These colors shine particularly well when paired with the graphic system, adding depth and texture to imagery and layouts.
