McEnearney Associates

A luxury brokerage plays to its strengths and makes a splash with a fresh message and engaging recruiting campaign.

  • Brand Story
  • Messaging
  • Advertising Campaigns
  • Art Direction
  • Print Collateral
  • Integrated Campaigns 

McEnearney Associates is a mid-sized luxury brokerage, headquartered in Virginia and serving the hyper-competitive DC real estate market. New competition and shifting market dynamics presented them with challenges, but the company possessed top agents, committed leadership and a reputation for doing the right thing.

1000watt got to work creating a new  campaign that played on the brand’s strengths while generating more energy, cachet and engagement among both consumers and agents.

In the kickoff meeting with McEnearney ownership, leadership and agents, 1000watt gained a clear understanding of the brand’s basic truths. From this work came the tagline “There when it counts” and a marketing campaign that focused on the experience of the company’s agents and leadership.

We designed print advertising, outdoor advertising, digital advertising and recruiting materials that delivered a clear, compelling, visually resonant representation of the McEnearney Associates brand throughout the D.C. area.

Testimonial
"The 1000watt team really ‘got’ McEnearney Associates. We brought them in to refresh our overall marketing strategy, and we got that and a lot more. They have a process that works — they assessed our needs, took the time to thoroughly research our strengths and weaknesses, got to know our agents, staff and management team, and made an objective examination of the competition. Then they went to work on the creative side, and it was clear from the outset why they have earned their reputation as the best in our industry at what they do. When they were ready to recommend our new marketing theme, they walked us through the art and the science of how they got there. "There when it counts" instantly resonated with our team, not just because it is a great and memorable phrase, but because it really captures who we are as a company."
David Howell

McEnearney Associates, Inc. Realtors,
EVP & CIO
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