A luxury brokerage plays to its strengths and makes a splash with a fresh message and engaging recruiting campaign.
- Brand Story
- Advertising Campaigns
- Art Direction
- Print Collateral
- Integrated Campaigns
McEnearney Associates is a mid-sized luxury brokerage, headquartered in Virginia and serving the hyper-competitive DC real estate market. New competition and shifting market dynamics presented them with challenges, but the company possessed top agents, committed leadership and a reputation for doing the right thing.
1000watt got to work creating a new campaign that played on the brand’s strengths while generating more energy, cachet and engagement among both consumers and agents.
In the kickoff meeting with McEnearney ownership, leadership and agents, 1000watt gained a clear understanding of the brand’s basic truths. From this work came the tagline “There when it counts” and a marketing campaign that focused on the experience of the company’s agents and leadership.
We designed print advertising, outdoor advertising, digital advertising and recruiting materials that delivered a clear, compelling, visually resonant representation of the McEnearney Associates brand throughout the D.C. area.