Luxury Portfolio International
From international program to world class brand with a clear message to match.
- Brand Identity
- Research & Discovery
Our task: Elevate Luxury Portfolio International, the luxury division of Leading Real Estate Companies of the World, from being a program to a recognized and revered brand. In doing so, we also created a new tagline, “Well connected,” and message strategy to communicate LPI’s core value to brokerage affiliates in 40 countries.
Stepping away from the expected
We avoided the ornamented luxury image so common in real estate in favor of a contemporary brand mark built around an elegant monogram and modern type. The new tagline – “Well Connected” – communicates LPI’s focus on access and relationships without sounding aloof.