Leading Real Estate Companies of the World
It was time to rebrand a rapidly growing, influential organization and position it for the future.
- Brand Story
- Brand Identity
LeadingRE had grown rapidly in the past decade, expanding well beyond its roots in relocation to become a global community of over 550 market-leading real estate brokerages.
It was this growth that led them to approach 1000watt with two big asks. First, to develop a LeadingRE brand story that would clearly communicate the company’s value and empower members to leverage their LeadingRE membership more strongly in their local markets. Second, to create a new LeadingRE brand logo and identity system that would capture the company’s prominent position, but would also work more elegantly as an ingredient brand within member marketing.