Rick and Phylis Higgerson were on the brink of a major transition. They were leaving a large brokerage behind with a clear goal: to serve Vermont and New Hampshire’s Upper Valley in their own unique way. To match their enthusiasm and vision, they knew they’d need a brand as bold as their big move.
1000WATT had a task that went beyond just design; we needed to capture who the Higgersons are and ground their brand in the spirit of the place they live, work, and love.
To do this, we drew from every aspect that makes their region special: Vermont’s green and golden leaves, the rugged lines of New Hampshire’s rock quarries, the symmetry of a fresh snowflake, and the vintage charm of a knitted après-ski sweater.
The result felt as fresh as new-fallen snow — a brand that was inviting, invigorating, and unmistakably Higgerson & Co.
“Our business was at a critical juncture when we signed on with 1000WATT. Their Socratic approach – the penetrating questions, deep listening and synthesis of ideas that arose from their guided contemplation of our perspectives on the story of our brand – was both highly informative and extremely enjoyable. The insight and experience that the team brought to the process was invaluable and the array of marketing tools they provided has made it possible to differentiate ourselves as successful independent brokers in our marketplace.”
Rick Higgerson
Higgerson & Co