Differentiate from the competition with a new brand message.


Dotloop had a bold vision, a talented team, and a product users depended on. What they needed was a breakout story and marketing campaign to help them become more than Docusign’s smaller competitor or just another transaction management platform.


After working through our discovery process with CEO Austin Allison and his team in Cincinnati, it became clear that Dotloop needed to create a new category that was all its own.

From this process, 1000watt came up with the word “Peoplework,” which captures the basic truth at Dotloop’s heart: that the company and its product were built to help people work better, together.

Dotloop’s brand, and subsequent marketing campaign, were born.


  • Brand story development
  • Message development
  • Marketing campaign strategy and execution
  • Copywriting
  • Video production


Dotloop’s growth accelerated. A community grew around the “Peoplework Movement.” Dotloop successfully differentiated itself. In 2015, Zillow acquired the company for $111 million.

Brand story development


1000watt rocks! They are true innovators and bring a creative edge to every project or opportunity they touch. As a partner, you can’t find better people to work with. Their approach is refreshing and has been deeply valuable to Dotloop.


Austin Allison