Berkshire Hathaway HomeServices Northwest
A brokerage powerhouse lights up recruiting with a new message.
- Brand Story
- Art Direction
- Print Collateral
- Advertising Campaigns
Berkshire Hathaway HomeServices Northwest had just gone through a massive restructuring, bringing together three separate companies spanning a diverse geographic region. We gave them a compelling marketing campaign rooted in the companies ties to its local markets and region.
We created the slogan “Northwest Knowledge,” to synthesize the companies local roots and its ties to the Berkshire Hathaway HomeServices brand values of intelligence and trust. We then delivered a mixed-media creative package of assets that included social ad templates, a launch video and listing/buyer presentation overhauls.