Altos goes bold and bright
Altos Research had made a name for itself as a comprehensive solution for housing market reports. But the brand’s visuals were dated, and the story they were telling wasn’t hitting the value proposition on the head.
This was an exciting opportunity for our design and strategy team to clarify the message and turn up the brightness on a solid product that every agent can use. In a time where consumers are more critical and demanding of their real estate agent, Altos provides a smart way for agents to show up as the market authority in every conversation, and to stay well positioned in the minds of clients long after close.
We modernized the look and feel of the brand’s visuals, shortened the name to Altos, and built out a foundation of messaging that leans into the brand’s boldness and impact. Altos’ team took all the new brand work and implemented it on a new website, throughout their product, and in marketing materials.
“Working with 1000WATT was a game changer. When it came time to refresh our brand identity and message to reflect the future and lead with purpose, the team was instrumental in the transformation, while staying true to our legacy. They took the time to truly understand our vision and goals, ensuring our visuals and our messaging aligned seamlessly with our go-to-market strategy. The result is a revitalized Altos brand that feels dynamic, relevant, and ready for the next chapter. Lead with data. Win with confidence.”
Clayton Collins
CEO, HW Media