Schedule

Day 01 Tuesday, June 25

2:00 – 3:00 PM

Registration open

3:00 – 3:10 PM

Welcome

Brian Boero, Co-Founder, 1000WATT

3:10 – 4:00 PM

Why Buyer’s Agents Are Important

Watch as the latest consumer research is shaped into a strong buy-side value proposition, then shaped into deliverables you can back to your business and deploy immediately.

Lisa Sturtevant, Chief Economist, Bright MLS
Brian Boero, Co-Founder, 1000WATT

4:00 – 5:00 PM

Opening Keynote: Storytelling in a chaotic world

Ann Handley, Partner, MarketingProfs

4:50 – 5:00 PM

Building the future: Announcing “Avanti”

If we could launch a real estate company with a clean slate in this time of change – with no baggage, no politics, and no bad habits – what would it look like? How would it speak to this moment? We’re going to build it during the Summit — then give you the assets to take home and adapt.

Brian Boero, Co-Founder, 1000WATT
Brandon Sonnier, Creative Director, 1000WATT
Heather Harmon, Operating Partner, Outside VC

5:00 – 6:30 PM

Networking reception: Eat, drink, and compare notes with your peers

Day 02 Wednesday, June 26

8:00 – 8:30 AM

Coffee and registration

8:30 – 8:35 AM

The massive marketing and brand opportunity sitting in our laps

Brian Boero, Co-Founder, 1000WATT

8:35 – 9:15 AM

Creating a “personal” brand: A must or a miss?

Kat Torre, Brand Architect, and Brand Strategy Chair at Serhant. Ventures

9:20- 10:00 AM

How to speak to buyers right now

Sharran Srivatsaa, President, Real

10:00 – 10:20 AM

Winning at the intersection of media creation and real estate

Ken Pozek, The Ken Pozek Group

10:20 – 10:45 AM

Thinking three steps ahead about AI

Dominic Cardoso, Founder, Milwaukie AI

10:45 – 11:45 AM

Keynote and fireside chat: Positioning to Stand Out and Win

April Dunford, Author Obviously Awesome and Sales Pitch

11:45 AM – 1:00 PM

Networking Lunch (Box lunch provided)

12:00 – 12:55 PM

Brand Positioning Workshop (1000WATT Members only)

Workshop location: Federal Reserve Room (Box lunch provided)

Marc Davison, Co-Founder, 1000WATT

1:00 – 1:30 PM

A new vision for your team model for a post-lawsuit, AI fueled world

Jimmy Mackin, CEO, Curaytor

1:30 – 2:00 PM

Strong brands: The power of challengers, stories and differentiated positioning

Andrew Strickman, CMO, New American Funding

2:00- 2:30 PM

Filling the void, making the case: How to communicate and lead in a time of fear, uncertainty and doubt.

Keith Robinson, Chief Strategy Officer, NextHome
Jessica Edgerton, EVP, Leading Real Estate Companies of the World

2:30 – 2:55 PM

The “inbound marketing” delusion and rediscovering the basics

Sean O’Toole, CEO, PropertyRadar

3:00 – 3:50 PM

Live workshop: See how brand positioning is done, in real time, with a company in attendance

Brian Boero, Co-Founder, 1000WATT
Jessica Swesey, Chief Copywriter, 1000WATT

3:50 – 4:10 PM

Exiting the race to the bottom: Taking ownership of your brand and control of your marketing

Jochen Lucke, CEO, Silver Creek Real Estate Group

4:10 – 4:30 PM

How to break through the marketing noise and sell into the real estate industry

Kat Winston, Founder and Managing Partner, Equity Angels

4:30 – 5:10 PM

Solving your loyalty problem

Byron Lazine, Co-Founder, BAM
Amy Stockberger, Broker/Owner, Amy Stockberger Real Estate

Day 03 Thursday, June 27

8:00 – 8:30 AM

Coffee and registration

8:30 – 9:00 AM

Telling the real estate and MLS story in a post-settlement world

Amit Kulkarni, CMO, Bright MLS
Shannon McGhan, Chief Advocacy Officer, NAR

9:00 – 9:45 AM

Avanti: The Launch

We present our made-for-the-moment real estate company — the brand, the messaging, the web design — ready for you to take inspiration from

Brian Boero, Co-Founder, 1000WATT
Jack Miller, CEO, T3 Sixty
Heather Harmon, Operating Partner, Outside VC
Brandon Sonnier, Creative Director, 1000WATT

9:45 – 10:35 AM

Live workshop: Re-mapping the buyer journey: Some of the industry’s smartest business and marketing minds brainstorm ideas while our artist brings the vision to life.

Marc Davison, Chief Creative Officer, 1000WATT
Sharran Srivatsaa, President, Real
Kat Torre, Brand Architect, and Brand Strategy Chair at Serhant. Ventures
Jimmy Mackin, CEO, Curaytor

10:35 – 11:05 AM

Designing experiences people love

Jenny Arden, Chief Design Officer, Zillow Group

11:10 – 11:40 AM

How to play in the booming world of new homes

Mike Lyon, President, Do You Convert

11:40 – 12:00 PM

Finding your people: Lessons from a Instagram warrior

Michelle Berman, Founder and CEO, Berman Media

12:00 PM – 12:25 PM

What’s next and AMA (ask me anything)

Marc Davison, Co-Founder, 1000WATT
Brian Boero, Co-Founder, 1000WATT

Program subject to change