Schedule

Day 01 Tuesday, June 25

2:00 – 5:00 PM

Registration open

2:30 – 3:30 PM

Repositioning your buy-side value prop – NOW

Pre-conference intensive

A research-based, exercise-driven, session that will send you back to your business ready for whatever comes at you, and miles ahead of your competitors.

3:45 – 4:00 PM

Welcome

Brian Boero, Co-Founder, 1000watt

4:00 – 5:00 PM

Opening Keynote: Storytelling in a chaotic world

Ann Handley, Digital Marketing Pioneer

5:00 – 5:30 PM

Live workshop: A real estate brand critique in real time with 1000watt

Marc Davison, Co-Founder, 1000watt
Brandon Sonnier, Design Director, 1000watt
Lia Zhu, Senior Designer, 1000watt

5:30 – 6:30 PM

Welcome reception: Eat, drink, and compare notes with your peers

Day 02 Wednesday, June 26

7:30 – 9:00 AM

Coffee and registration

8:00 – 8:15 AM

The massive marketing and brand opportunity sitting in our laps

Brian Boero, Co-Founder, 1000watt

8:15 – 8:50 AM

Creating a “personal” brand: A must or a miss?

Kat Torre, Brand Architect, and Brand Strategy Chair at Serhant. Ventures

8:50 – 9:20 AM

Growth, talent attraction and connecting in a multichannel world

Sharran Srivaatsa, President, Real

9:20 – 9:45 AM

Winning at the intersection of media creation and real estate

Ken Pozek, The Ken Pozek Group

9:45 – 10:30 AM

Live workshop: See how brand positioning is done, in real time

Jessica Swesey, Chief Copywriter, 1000watt
Kate Nutting, Strategist, 1000watt

10:30 – 11:00 AM

AI and the (very near) future of real estate marketing

11:00 – 12:00 PM

Keynote and fireside chat: Creating positioning that clicks, and a pitch that sells

April Dunford, Technology Positioning Consultant

12:00 – 1:15 PM

Lunch break

1:15 – 1:40 PM

Marketing that’s working right now

Jason Pantana, Tom Ferry International

1:40 – 2:00 PM

Strategy and storytelling from real estate to mortgage

Andrew Strickman, CMO, New American Funding

2:00 – 2:15 PM

AMA: Marc Davison and Brian Boero

1000watt’s Co-Founders answer your questions in real time

2:15 – 2:40 PM

The “inbound marketing” delusion and rediscovering marketing basics

Sean O’Toole, CEO, Property Radar

2:40 – 3:15 PM

Live consumer focus group: Pain, pleasure, and perception of value in home buying

3:15 – 3:40 PM

Taking ownership of your brand and control of your marketing

3:40 – 4:00 PM

The intersection of design and business

Marc Davison, Co-Founder, 1000watt

4:00 – 4:20 PM

How to break through the marketing noise and sell into the real estate industry

Kat Winston, Founding Member and Head of Marketing, Plunk

4:20 – 4:45 PM

Breaking out of the “Me, me, me” doom loop in your branding and marketing

4:45 – 6:00 PM

Reception: Drink, eat, and compare notes

Day 03 Thursday, June 27

7:30 – 8:30 AM

Coffee and registration

8:00 – 9:00 AM

Beyond compensation: Reconstructing the MLS value prop

Pre-conference intensive

MLSs that articulate and reframe their value will be those that survive. We’re going to show you how to do it and send you home ready to make it happen.

9:00 – 9:25 AM

Knowing your customer: Insight to action

Brian Boero, Cofounder, 1000watt

9:25 – 10:00 AM

Brand turnaround: The results We reveal and explain our new visual strategy

Marc Davison, Cofounder, 1000watt
Brandon Sonnier, Design Director, 1000watt
Lia Zhu, Senior Designer, 1000watt

10:00 – 10:20 AM

Solving the real estate and mortgage loyalty problem

10:20 – 11:05 AM

Live workshop: Re-mapping the buyer journey

Some of the industry’s smartest business and marketing minds brainstorm ideas while our artist brings the vision to life

11:05 – 11:30 AM

Remixing your marketing: Beyond the checklist

11:30 – 12:00 PM

AMA (ask me anything)

Marc Davison, Co-Founder, 1000watt
Brian Boero, Co-Founder, 1000watt

Program subject to change