Schedule

Note: Program subject to change; stay tune for updates and speakers in the coming weeks.

Day 01 Tuesday, April 8

8:00 a.m. – 9:00 a.m.

Registration, coffee and networking

9:00 a.m. – 9:45 a.m.

Welcome: The Signal

Clear away the noise and get an actionable breakdown of what we’ve learned through a year of tumult, what the marketplace is telling us, and where opportunity lies.

Brian Boero, Co-Founder, 1000WATT

9:45 a.m. – 10:30 a.m.

Keynote

The science of brand-building

Matt Johnson, PhD, Author Branding That Means Business

10:30 a.m. – 11:15 a.m.

CMO workshop: From brief to strategy

Four industry CMO’s strategize a new real estate brand, live.

Elizabeth Emmons, CMO, Radian Group
Wendy Forsythe, CMO, eXp Realty
Dre Madden, CMO, Real
Abby Lee, CMO, RE/MAX

11:15 a.m. – 11:45 a.m.

Conversation: The biggest brand turnaround in real estate history

Nykia Wright, CEO, National Association of REALTORS®
Brian Boero, Co-Founder, 1000WATT

11:45 a.m. – 12:00 p.m.

The storytelling model

Everyone talks about “the power of story” — here’s how to actually deploy it.

Jessica Swesey, Chief Copywriter and Strategist, 1000WATT

12:00 p.m. – 1:00 p.m.

Networking Lunch and Expert Roundtables

Enjoy lunch (provided) at discussion tables led by experts on key topics.

1:00 p.m. – 2:00 p.m.
Pick Your Path: Intensive Sessions

How to break through the proptech noise

Tech companies get lost in a sea of “vendors”. We’ll break down how to break out and breakthrough.

Sheila Reddy, Founder and CEO, Mosaik
Drew Meyers, Founder, GeekEstate

Location: Federal Reserve Room

The 90-day social marketing blueprint

Get exactly what works from one of real estate’s top marketers

Jimmy Mackin, Co-Founder, Listing Leads

Location: Main Stage

How to brand and position an MLS

It’s here: The era of MLS competition. Some will conquer, some will be conquered. We’ll show you how to get ready with strong positioning.

Brian Boero, Co-Founder, 1000WATT
Denee Evans, CEO, CMLS
Amit Kulkarni, CMO, Bright MLS

Location: The Saloon

2:00 p.m. – 3:00 p.m.

Turning research insights into brand strategy and actionable marketing

Watch as we turn new 1000WATT research into differentiated, actionable assets you can take home.

Marc Davison, Co-Founder, 1000WATT
Brian Boero, Co-Founder, 1000WATT
Jessica Swesey, Chief Copywriter and Strategist, 1000WATT

3:00 p.m. – 3:45 p.m.

Hands-on with AI: An applied, detailed, “do this now” session to get you moving

Rajeev Sajja, SVP, Digital Marketing and Innovation, Berkshire Hathaway HomeServices Fox & Roach Realtors

3:45 p.m. – 4:15 p.m.

How to think like a Big Brand

Beverly Jackson, Vice President of Brand Marketing, Zillow Group

4:15 p.m. – 5:00 p.m.

How I did it: Communicating through historic change

Three real estate leaders share what worked (and what didn’t) in messaging to agents and consumers about 2024’s massive shifts.

Stacie Staub, CEO, West+Main
Jonathan Kauffmann, CEO, Nest Realty
Linda O’Koniewski, CEO, Leading Edge Agents

5:00 p.m. – 6:15 p.m.

Networking reception

Enjoy food and drink with your fellow attendees

Day 02 Wednesday, April 9

8:00 a.m. – 9:00 a.m.

Coffee and networking

9:00 a.m. – 9:45 a.m.

Cert: A new company for a new era

Watch as we “launch” an all-new company serving home sellers in a post-settlement world – complete with ideas and assets you can deploy in your own business.

Heather Harmon, Founder and investor
Seth Siegler, Chief Innovation Officer, eXp Realty
Danielle Wilkie, CEO, The Helm

9:45 a.m. – 10:15 a.m.

How I did it: How I marketed my company through the “vendor” noise

Sheila Reddy, Founder and CEO, Mosaik

10:15 a.m. – 11:15 a.m.

Proof beyond reviews: Every company has testimonials; every pro is 5 stars. Here’s how to get beyond the skepticism.

Joe Rock, COO, Lin Realty Group
Roger Travassos, Founder, Trava Realty Group

11:15 a.m. – 12:00 p.m.

Spitball

Event attendees pitch us their biggest, wildest ideas. Our panel of all-star marketers shapes them in real-time.

12:00 p.m. – 1:00 p.m.

Networking Lunch and Expert Roundtables

Enjoy lunch (provided) at discussion tables led by experts on key topics.

1:00 p.m. – 2:00 p.m.
Pick Your Path: Intensive Sessions

Hitting the mark: Connecting with your ideal audience

The vibe that attracts your tribe might actually pigeonhole you and limit your customer base. Learn how to analyze your channel to identify if you are reaching the right audience and build a plan to have a consistent brand centered around them.

Emily Terrell, The Tom Ferry Organization

Location: The Saloon

How to build a personal brand in an AI-soaked world

See how to conjure the human and authentic to thrive amid the chaos.

Kat Torre, The Brand Architect

Location: Main Stage

How to recruit talent in a hyper-competitive real estate world

Shari Pesa Janzen, VP, Business Growth Solutions, 1000WATT

Location: Federal Reserve Room

2:00 p.m. – 2:20p.m.

The new AI-fueled marketing team: How to organize your org in a new world

Steven McCloskey, Founder and CEO, HomeMeta

2:45 p.m. – 3:15 p.m.

Local lead-gen revisited: What the data tells us

See how you can stay out of the SEO/SEM money pit and generate your own leads, in your own market.

Kevin Oakley, DoYouConvert

3:15 p.m. – 3:45 p.m.

Branding, creativity, and home

Hollie Neal Morgan, Head of Creative, Lennar

3:45 p.m. – 4:30 p.m.

Turning brand beliefs into action

Chance Brown, CEO, CB&A Realtors
Chris Speicher, CEO, The Speicher Group

4:30 p.m. – 5:00 p.m.

Unveiling Signal: A new creation

Brandon Sonnier, Creative Director, 1000WATT
Marc Davison, Co-Founder, 1000WATT
Jessica Swesey, Chief Copywriter and Strategist, 1000WATT

Sponsors

Want to sponsor the Summit? Let’s talk!