Note: Program subject to change; stay tune for updates and speakers in the coming weeks.
Schedule

Day 01 Tuesday, April 8
8:00 a.m. – 9:00 a.m.
Registration, coffee and networking
9:00 a.m. – 9:45 a.m.
Welcome: The Signal
Clear away the noise and get an actionable breakdown of what we’ve learned through a year of tumult, what the marketplace is telling us, and where opportunity lies.
Brian Boero, Co-Founder, 1000WATT
9:45 a.m. – 10:30 a.m.
Keynote
The science of brand-building
Matt Johnson, PhD, Author Branding That Means Business
10:30 a.m. – 11:15 a.m.
CMO workshop: From brief to strategy
Four industry CMO’s strategize a new real estate brand, live.
Elizabeth Emmons, CMO, Radian Group
Wendy Forsythe, CMO, eXp Realty
Dre Madden, CMO, Real
Abby Lee, CMO, RE/MAX
11:15 a.m. – 11:45 a.m.
Conversation: The biggest brand turnaround in real estate history
Nykia Wright, CEO, National Association of REALTORS®
Brian Boero, Co-Founder, 1000WATT
11:45 a.m. – 12:00 p.m.
The storytelling model
Everyone talks about “the power of story” — here’s how to actually deploy it.
Jessica Swesey, Chief Copywriter and Strategist, 1000WATT
12:00 p.m. – 1:00 p.m.
Networking Lunch and Expert Roundtables
Enjoy lunch (provided) at discussion tables led by experts on key topics.
1:00 p.m. – 2:00 p.m.
Pick Your Path: Intensive Sessions
How to break through the proptech noise
Tech companies get lost in a sea of “vendors”. We’ll break down how to break out and breakthrough.
Sheila Reddy, Founder and CEO, Mosaik
Drew Meyers, Founder, GeekEstate
Location: Federal Reserve Room
The 90-day social marketing blueprint
Get exactly what works from one of real estate’s top marketers
Jimmy Mackin, Co-Founder, Listing Leads
Location: Main Stage
How to brand and position an MLS
It’s here: The era of MLS competition. Some will conquer, some will be conquered. We’ll show you how to get ready with strong positioning.
Brian Boero, Co-Founder, 1000WATT
Denee Evans, CEO, CMLS
Amit Kulkarni, CMO, Bright MLS
Location: The Saloon
2:00 p.m. – 3:00 p.m.
Turning research insights into brand strategy and actionable marketing
Watch as we turn new 1000WATT research into differentiated, actionable assets you can take home.
Marc Davison, Co-Founder, 1000WATT
Brian Boero, Co-Founder, 1000WATT
Jessica Swesey, Chief Copywriter and Strategist, 1000WATT
3:00 p.m. – 3:45 p.m.
Hands-on with AI: An applied, detailed, “do this now” session to get you moving
Rajeev Sajja, SVP, Digital Marketing and Innovation, Berkshire Hathaway HomeServices Fox & Roach Realtors
3:45 p.m. – 4:15 p.m.
How to think like a Big Brand
Beverly Jackson, Vice President of Brand Marketing, Zillow Group
4:15 p.m. – 5:00 p.m.
How I did it: Communicating through historic change
Three real estate leaders share what worked (and what didn’t) in messaging to agents and consumers about 2024’s massive shifts.
Stacie Staub, CEO, West+Main
Jonathan Kauffmann, CEO, Nest Realty
Linda O’Koniewski, CEO, Leading Edge Agents
5:00 p.m. – 6:15 p.m.
Networking reception
Enjoy food and drink with your fellow attendees
Day 02 Wednesday, April 9
8:00 a.m. – 9:00 a.m.
Coffee and networking
9:00 a.m. – 9:45 a.m.
Cert: A new company for a new era
Watch as we “launch” an all-new company serving home sellers in a post-settlement world – complete with ideas and assets you can deploy in your own business.
Heather Harmon, Founder and investor
Seth Siegler, Chief Innovation Officer, eXp Realty
Danielle Wilkie, CEO, The Helm
9:45 a.m. – 10:15 a.m.
How I did it: How I marketed my company through the “vendor” noise
Sheila Reddy, Founder and CEO, Mosaik
10:15 a.m. – 11:15 a.m.
Proof beyond reviews: Every company has testimonials; every pro is 5 stars. Here’s how to get beyond the skepticism.
Joe Rock, COO, Lin Realty Group
Roger Travassos, Founder, Trava Realty Group
11:15 a.m. – 12:00 p.m.
Spitball
Event attendees pitch us their biggest, wildest ideas. Our panel of all-star marketers shapes them in real-time.
12:00 p.m. – 1:00 p.m.
Networking Lunch and Expert Roundtables
Enjoy lunch (provided) at discussion tables led by experts on key topics.
1:00 p.m. – 2:00 p.m.
Pick Your Path: Intensive Sessions
Hitting the mark: Connecting with your ideal audience
The vibe that attracts your tribe might actually pigeonhole you and limit your customer base. Learn how to analyze your channel to identify if you are reaching the right audience and build a plan to have a consistent brand centered around them.
Emily Terrell, The Tom Ferry Organization
Location: The Saloon
How to build a personal brand in an AI-soaked world
See how to conjure the human and authentic to thrive amid the chaos.
Kat Torre, The Brand Architect
Location: Main Stage
How to recruit talent in a hyper-competitive real estate world
Shari Pesa Janzen, VP, Business Growth Solutions, 1000WATT
Location: Federal Reserve Room
2:00 p.m. – 2:20p.m.
The new AI-fueled marketing team: How to organize your org in a new world
Steven McCloskey, Founder and CEO, HomeMeta
2:45 p.m. – 3:15 p.m.
Local lead-gen revisited: What the data tells us
See how you can stay out of the SEO/SEM money pit and generate your own leads, in your own market.
Kevin Oakley, DoYouConvert
3:15 p.m. – 3:45 p.m.
Branding, creativity, and home
Hollie Neal Morgan, Head of Creative, Lennar
3:45 p.m. – 4:30 p.m.
Turning brand beliefs into action
Chance Brown, CEO, CB&A Realtors
Chris Speicher, CEO, The Speicher Group
4:30 p.m. – 5:00 p.m.
Unveiling Signal: A new creation
Brandon Sonnier, Creative Director, 1000WATT
Marc Davison, Co-Founder, 1000WATT
Jessica Swesey, Chief Copywriter and Strategist, 1000WATT