Video interview: Vanessa Bergmark, co-owner, Red Oak Realty

We’re going to start publishing video interviews once in a while – short conversations with smart people doing meaningful work in real estate. We’d love your feedback on how to make these interesting, and who you’d like to see interviewed. 

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Red Oak Realty is a small brokerage (65 agents, 2 offices) located in Oakland, CA, where I live. The company has been around since the 1970’s, but new owners came into the business three years ago and have done a remarkable job building upon the foundation.

The company is profitable. Owners and agents like each other. The brand means something in the community. The customer experience – from the office to the home page – is managed thoughtfully.

In other words, they seem to be doing a lot right.

Here I talk briefly with Vanessa Bergmark, co-owner of the firm, about how she thinks about her business.

[vimeo 47886460 w=500&h=280]