Marketing

A TV commercial for Davison Real Estate

Author
Marc Davison
No.
88
Date
10/10/07

War_games_war_room

INTERIOR – LIVING ROOM – DAY

A woman sits down at her home computer. She’s 38. The All-American Mom.

Next to Mom, her children sit wide-eyed. Jack is 10. Little Sarah is 6. They watch as:

Mom types a query on the keyboard and punches the enter button.

A beat . . . then she SMILES.

CUT TO:

INTERIOR – COMMAND CENTRAL

DAVISON REAL ESTATE.

A space-age BUNKER. A bustling WAR ROOM.

The real estate NORAD.

Hundreds of technicians. Armed for WEB COMBAT. Dressed in snazzy suits and wearing roller skates.

All at once, an ALARM siren blares!

Strobes spray a spit-fire of light beams.

Monitors flicker.

Commanders launch orders. "We’re at DEFCON 1!"

The technicians freeze. Suddenly. Simultaneously. Then they sit at their consoles.

All eyes focus on:

A LARGE MONITOR SCREEN

50 feet high. Runs from floor to ceiling.

The static clears and an image forms.

It’s Mom and her two children. She has just CLICKED ON OUR COMPANY WEBSITE.

Hushed tones. "She’s searching for homes," one technician says.

"Let’s make sure we get her what she needs ASAP," says another

And all that technology we take for granted shows itself.

It is a massive effort by highly skilled people who react immediately when anyone needs it.

REAL ESTATE COMMANDOS.
AT YOUR SERVICE.

Words flash on the screen:

DAVISON REAL ESTATE: WE’VE GOT YOUR BACK.

Davison