When we first met with Slifer Smith & Frampton, via Zoom, we heard about challenges.
New competition. A new management structure. What you might call a pandemic hangover.
When we visited their headquarters in Vail, Colorado, a couple months later, we saw nothing but opportunity.
This is a great company — a real estate brokerage sprung from the entrepreneurial hearts of three founders who were literally responsible, as developers and brokers, for building their community. Vail would not be Vail without Rod Slifer, Harry Frampton, and Mark Smith.
The culture these men had created was remarkable, and a new generation of leaders was now building upon it with them. Expansion well beyond Vail was underway. The quality of brokers was exceptional. The company was invested in the communities it serves in a way that was real.
They also had the coolest main office we’d ever seen.
The job, now, was to take all this greatness and activate it. To turn it into a communications strategy, a multi-channel marketing effort, an advertising push, a powerful recruiting asset.
At a high level, this came together as a campaign: Colorado Calling.
The two words Colorado Calling speak to Slifer Smith & Frampton’s mission, to the brokers who might join the company, and the people who might buy homes in this extraordinary part of the world.
We designed and built a website showcasing Slifer’s people, purpose, and communities, and created a visual system to carry the campaign across print and digital media. This involved copywriting, custom photography, content strategy and creation, and art direction to make something special for this very special company. All of this was done in close collaboration with the talented Slifer team.
We are grateful to the entire Slifer Smith & Frampton team, but especially Sara Roberts, Jason Cole, Shawna Topor, and Griffin Turnipseed. You all just get it.
Here’s a quick look:
Smart industry takes and creative inspiration.