A question

Brokers and MLS executives across America woke up this morning to stories in the local paper touting Zillow as a source of market intelligence. The headline was probably something like “1 in ___ homes underwater.”

If you haven’t noticed, the company has been increasingly positioning itself as a source of market intelligence in the national media. They’re giving DataQuick a run for its money and the appearances on CNBC will keep coming.

But they are also drilling down to specific markets, providing county level data reporters are gobbling up.

If I were a broker of MLS executive, I’d be asking one question:

“How has it come to be that a venture funded startup in Seattle became a trusted source of market intelligence in my market while I’ve been here for decades?”

Then I’d go about straightening that out.

Trust me, it can be done.

— Brian Boero