A great identity creation case study

See below. If you’re short on time, skip to 2:55, where the key take-away lies.

To quote Sol Sender: “No matter how good the logo is, not matter how well-executed, if it doesn’t stand for something that means something to people, then it’s not going to work.” (emphasis mine).

Think about that relative to real estate. Egads.

h/t freshcreation