The 1000watt Index is an ever-growing map of the real estate and technology world. If you need to find an IDX solution, you’ll see all the providers here. If you want to know what categories are drawing new entrants and innovation (and which are not) you can get that too. It lives and breathes. Here … Continued

The 1000watt Index is an ever-growing map of the real estate and technology world. If you need to find an IDX solution, you’ll see all the providers here. If you want to know what categories are drawing new entrants and innovation (and which are not) you can get that too. It lives and breathes. Here … Continued

There’s a subtle, underlying trail that we follow as we experience transitions in marketing. Think going from a postcard to a website, or a banner ad to a landing page, for example. Colors, shapes, fonts, copy. These all create what marketers call a “digital scent” that can affect everything from user experience to lead conversion … Continued

The following companies have been added to the 1000watt Index this month: BuyerMLS (Broker Platforms) Contactually (CRM) Curaytor (Social/Community) DoNotRent (Rental) IMCD (Agent Websites) Placester (Agent Websites) MoveLine (Moving) Simplify’em Property Management Software (Property Management) Tenant File (Property Management) UnPakt (Moving) If you’d like to have your company or product added, please complete the submission form on the 1000watt Index page. … Continued

In this third part of our Breakaway Brokerage series (read part 1 and part 2) I will outline strategies straight out of our SEO playbook for getting your website to perform better when it comes to localized searches. When it comes to winning the local SEO game, you only need a few major strategies in … Continued

The following companies have been added to the 1000watt Index this month: SyndaFeed (Syndication) SmartTouch Interactive (CRM) eMerge (Marketing Platform) Homing In (iPhone Apps) Lead Beach (Lead Gen) Mortgage Brokers Network (Mortgage/Title) Better Voicemail (Mobile) TheSquareFoot (Commercial) Tripping (Rental) Real Geeks (IDX) If you’d like to have your company or product added, please complete the submission form on the 1000watt Index page. Basic placement is free, but you can kick … Continued

The following companies have been added to the 1000watt Index this month: Blue Print Effects (iPad Apps) ListedBy (Real Estate Search – National) Tackk (Marketing Tools) Casmy (Mobile) AgentWebsite (Agent Websites) SnapInspect (Home Valuation/Investing) Centralized Showing Service (Showing Automation) Follow Up Boss (CRM) HomeView (Slideshows/Virtual Tours) Diakrit (Marketing Tools) Pay Your Rent (Rental) RocketLease (Rental) rentapp … Continued

SEO is an often misunderstood term. It’s thrown around our industry on a daily basis as snake oil vendors try to take advantage of the unknowing broker/owner, spewing promises of “front page rankings,” “top Google positions,” “organic leads,” etc. What is SEO? SEO or Search Engine Optimization, simply put, is the practice of optimizing your … Continued