Sotheby’s International Realty

Sotheby’s International Realty

Draw attention to your best assets.

Brief

Sotheby's International Realty was an early digital pioneer, but the playing field of competitors had caught up with the world’s leading luxury real estate brand. They needed to leap forward and firmly place themselves ahead of everyone. Again.

Our task: reimagine how luxury properties are presented in the digital world.

Strategy

1000watt created a truly consumer-first website experience that leverages Sotheby’s best asset — their amazing listings — through video and unique lifestyle and destination content.

We architected, designed and coded the entire experience to be responsive across all devices and worked with SIR to create a content strategy that would allow them to gather the required assets.

Deliverables

  • Digital strategy
  • UX design
  • Visual design
  • Content strategy
  • Front-end development

Results

Traffic increased dramatically and is now at an all-time high. Time on-site is through the roof. Leads and user engagement are up significantly.

Website design