WFG National Title

WFG National Title

Architect a product that blows people away.

Brief

WFG has become the nation’s 6th-largest title underwriter in just seven years. With their credibility established, it was time to turn on the product innovation.

Our task: develop a unique web app that would serve as a transaction dashboard for WFG’s consumer and Realtor clients.

Strategy

1000watt conceptualized, designed and coded a responsive web-app that’s fast, usable and beautiful. Our work began with personas and user flows, moved through wireframes into visual design and through to HTML, CSS and Javascript. Realtors and consumers working with WFG were given an industry-first experience that positioned WFG as a technology leader.

Deliverables

  • Product strategy
  • UI design
  • Visual design
  • Front-end development
  • Marketing and launch strategy

Results

WFG piloted the app in the Portland, Oregon, to rave reviews and high adoption from Realtors and consumers. Then app is now in the process of a nationwide rollout.

TESTIMONIAL

The 1000watt Team is awesome, and even more than advertised.

Windermere

Justin Tucker

WFG National Title

Product design