MARIS

MARIS

New website and visual system reshapes a regional MLS’ identity

Brief

Based in St. Louis, MARIS is a regional MLS with aspirations to change the way its constituency and the industry at large view what an MLS can provide its membership. Led by a new CEO and Marketing Director, they were looking for a new website strategy and visual design that would put people first and prioritize their users’ needs and wants ahead of any institutional requirements.

Strategy

We worked with MARIS to create a truly content-first approach to their website redesign. Our strategy centered on placing support material that previously had been locked up behind a login screen front and center. The approach required a strong UX pattern and a reusable card design system.

1000watt also created a new logo and visual system to support MARIS’ vision of becoming more accessible to its members. We used illustrations and an energetic color palette to help communicate the friendly and helpful demeanor of the MARIS staff and leadership. And we incorporated multiple mixed-media touchpoints like video bumpers and print assets to extend this system further.

Deliverables

  • Wireframe and Informational Architecture
  • Content Strategy
  • Visual Design
  • Logo and Visual System
  • Business Cards

Results

MARIS enjoyed a significant spike in user visits and has had record high webinar registrations and video plays since launching the new site. The site also received positive industry acclaim:

“I’m glad to see more and more MLS providers taking the time to focus on their own company website. MARIS’ new site is going to be hard to top. “
-Greg Robertson, Vendor Alley

“[MARIS] sent a wakeup call to all MLSs with old websites that it’s time to ditch their dinosaur sites and rethink how to engage and better serve their members online.”
-Kevin Hawkins, WAV Group

TESTIMONIAL

"We’re a company of individuals that care. We care about brokers, agents, community, and the home buying experience. Saying that in a website is a monumental task. A task that was made easier by 1000watt sharing our values. We couldn’t be happier to call them friends and business partners.”

Windermere

Tim Dain

President and CEO