Better Homes and Gardens Real Estate

Better Homes and Gardens Real Estate

Forge a forward thinking approach

Brief

Better Homes and Gardens Real Estate, the international real estate brand, was looking for an innovative way to express thought leadership and engage up-and-coming brokerages, while providing value to their franchisees.

Strategy

1000watt created the Beta Brokerage Project, a campaign and website that profiles innovative young brokerages across the U.S. We researched and interviewed dozens of small, indie brokers to understand what made them tick. A select handful were chosen to be highlighted.

We designed and coded a beautiful responsive website that works and looks great across every device, and told their stories.

Deliverables

  • Content strategy
  • Research and copywriting
  • Website design
  • Front end coding and Wordpress integration
  • Logo and ad creative

Results

The Beta Brokerage Project helped BH&GRE become associated with a forward-thinking approach to real estate brokerage, spawned an in-person road show and has attracted new brokerages to the franchise.

Content strategy