Bellator is a growing regional brokerage based in Mobile, Alabama. The company is tightly focused, and has a strong sense of who they are and what they stand for. Their goal was to push forward their vision to be the most agent-focused brokerage in their region, as well as to expand into new markets. Their existing look and messaging was holding them back from that objective.
Bellator is strong name, and required a commensurately strong logo. While we wanted to honor the heritage of the previous identity, we needed to position Bellator with a more modern look and feel. The color palette we developed for their new identity responded to the local market and steered the brand towards a look and feel that was polished and distinct.
We supported the launch of the new identity with a marketing campaign that embodied what made the brand truly unique - its agent corps. ‘Find your Champion’ put the agents at the heart of the company on a pedestal and positioned them as the best choice for local buyers and sellers.
Bellator onboarded 5 new agents within the first week of rolling out their new identity and campaign last month.
"Having a strong story and a strong visual identity was really important to us. 1000watt was the best company to partner with to bring that to life and we couldn't be more pleased with the collaboration and experience.”