Friday Flash: Harmony, understanding and wanton waste
For all the talk, angst and conference panel discussions surrounding the big online real estate sites, there is precious little … Read more
1000watt Blog
Writings about real estate, branding, marketing, media and technology from the principals of 1000watt.
The biggest opportunity you totally forgot about
On March 7, I received an email from the loan officer I’d been dealing with for a mortgage refinance. The … Read more
Share this post if you love kittens
Close your eyes. Imagine you are no longer in the real estate business. You are 31 years old. You’ve been … Read more
New companies added to the 1000watt Index
The 1000watt Index is an ever-growing map of the real estate and technology world. If you need to find an … Read more
The scent of a marketer
There’s a subtle, underlying trail that we follow as we experience transitions in marketing. Think going from a postcard to … Read more
What’s next for online real estate?
Could we do a better job of helping people find homes through technology? I think the answer resoundingly, is yes. … Read more
Friday Flash: The innovation chokehold and paperless peril
A “real estate app store” has dangled just outside our reach for years.Now, two companies have grabbed it.We have the … Read more
Nudge partners with Leading RE and MRIS
Nudge, our photo sharing web app that turns your pics into beautiful marketing that gets people’s attention, is about to … Read more
Friday Flash: Pandora home search, and what Facebook’s newsfeed update means for real estate
Why haven’t companies like Zillow, Trulia, Redfin and ZipRealty truly disrupted the real estate brokerage model?Brad Stone at Bloomberg Businessweek … Read more
My response to RPR’s response
On Friday, I wrote a post in which I offered my analysis of a deal RPR cut with LPS wherein … Read more
Friday Flash: WTF RPR?
It’s time for a little inside baseball, folks. Please bear with me, because who wins the game matters… This week, … Read more
Stop marketing and start solving problems
What if your best marketing is really just a well-crafted answer to a real life question?Marcus Sheridan, founder of River … Read more