We’re going to start publishing video interviews once in a while – short conversations with smart people doing meaningful work in real estate. We’d love your feedback on how to make these interesting, and who you’d like to see interviewed.
Red Oak Realty is a small brokerage (65 agents, 2 offices) located in Oakland, CA, where I live. The company has been around since the 1970′s, but new owners came into the business three years ago and have done a remarkable job building upon the foundation.
The company is profitable. Owners and agents like each other. The brand means something in the community. The customer experience – from the office to the home page – is managed thoughtfully.
In other words, they seem to be doing a lot right.
Here I talk briefly with Vanessa Bergmark, co-owner of the firm, about how she thinks about her business.